Online platforms as a seemingly free space for voices that would otherwise remain unheard of. But to what extent does the online world fulfill this utopian vision? How to navigate yourself in a fragmented environment, find the target group, and share an authentic experience? In the industry discussion titled Queering online content, on November 7, 2020, a Russian YouTuber, a journalist for PinkNews or co-author of a documentary produced by Televize Seznam.cz responded.